ENGR 245: The Lean LaunchPad
Class Lecture/Out of the Building Assignment:
What resources do you need to build this business? How many people? What kind? Any hardware or software you need to buy? Any IP you need to license? How much money do you need to raise? When? Why? Importance of cash flows? When do you get paid vs. when [...]
Class Lecture/Out of the Building Assignment:
What’s a revenue model? What types of revenue streams are there? How does it differ on the web versus other channels?
Action: What’s your revenue model?
How will you package your product into various offerings if you have more than one? How will you [...]
Class Lecture/Out of the Building Assignment:
Who are partners? Strategic alliances, competition, joint ventures, buyer supplier, licensees.
Action:
What partners will you need?
Why do you need them and what are risks? Why will they partner with you? What’s the cost of the partnership? Talk to actual partners. What are [...]
Class Lecture/Out of the Building Assignment:
How do you create end user demand? How does it differ on the web versus other channels? Evangelism vs. existing need or category? General Marketing, Sales Funnel, etc
Session 5 Slides (Customer Relationships)
Action:
If you’re building a web site: Small portion of your site should be operational [...]
Class Lecture/Out of the Building Assignment:
What’s a channel? Direct channels, indirect channels, OEM. Multi-sided markets. B-to-B versus B-to-C channels and sales (business to business versus business to consumer)
Action:
If you’re building a web site, get the site up and running, including minimal feature.
For non-web products, get out of [...]
Class Lecture/Out of the Building Assignment:
Who’s the customer? User? Payer? How are they different? How can you reach them? How is a business customer different from a consumer?
Action:
Get out of the building and talk to 10-15 customers face-to-face Follow-up with Survey Monkey (or similar service) to get more data
Read: [...]
Class Lecture/Out of the Building Assignment:
Lecture 2 Slides — Value Proposition
What is your product or service? How does it differ from an idea? Why will people want it? Who’s the competition and how does your customer view these competitive offerings? Where’s the market? What’s the minimum feature set? What’s the Market Type? [...]
Class Lecture/Out of the Building Assignment:
What’s a business model? What are the 9 parts of a business model? What are hypotheses? What is the Minimum Feature Set? What experiments are needed to run to test business model hypotheses? What is market size? How to determine whether a business model is [...]
Another round of team interviews with the instructors for the Lean LaunchPad will be held Wednesday, December 14, 6:15 @ Y2E2 111. If you:
– have a full team – have a partial team and need more members – need a team to join – and haven’t spoken with the instructors yet as a team You [...]
The E245 Application Form is now live. The link is here:
Please keep in mind the following points: – you may only apply as a team — if you don’t have a team, don’t apply (yet) – each individual on the team must apply and list their team name Let me know (thaymore@stanford.edu, @tchaymore) if [...]
